Product Design & Development (PDD)
Product Design and Development (PDD) is an integrated management
course that provides students with a solid, field-based understanding of the
fundamentals of conceiving, evaluating, and developing successful new products.
It is a roll-up-your-sleeves, team-based environment for learning how to
translate a new product idea into a product concept and design. In the course,
you will learn, through doing, what "design thinking" is, which is becoming
critical for managers to thrive in the emerging "Creative Economy."
The course takes teams of graduate students through the entire process of product development from market and user analysis to idea generation and concept development, to concept selection and refinement, to product design and prototype manufacturing. Several workshops are integrated to support the teams with specific tasks such as brainstorming, sketching, and model building. Teams will have opportunity to build their own workspace in the Product Design Lab. The course culminates in the MBA Product Design Fair in early December where teams present their products to the Babson community and beyond.
Teams of students select and/or are assigned product design opportunities that are carried out in collaboration with participating client companies. Alternatively, students propose new product ideas for consideration as course projects.
The course deals with three key areas: capturing and defining customer needs, understanding and implementing good design strategies and thinking, and structuring and managing the development process. While the main focus is on manufactured products, the course can accommodate the design of certain kinds of services and software products. Guest speakers are part of the course (4.5 credit hours). This course is currently offered only in the Fall semester.
Check out photos from the 2012 Babson MBA Product Design Fair!
PDD Projects from previous years:
See pictures of the 2008 MBA product
design fair on the
Babson news blog. External project sponsors in 2008 were
P'kolino. Some teams build a business around
their products and bring them to market; for examples from 2008 see the 'foldable
flats' and check the 'bear bag'
(also reported on in the